Cultural Impacts on the Spread of Mobile Commerce: An International Comparison
نویسنده
چکیده
Culture predefines the framework of needs, beliefs, and norms in most decisions humans make in their lives. However, the impact of culture often tends to be neglected in the investigation into adaptation of mobile business technologies. This chapter aims to address that lacuna by highlighting cultural differences and their consequences for the diffusion of mobile technologies in business and society, as well as its acceptance in mobile direct marketing and mobile commerce. We achieve our objective in the following four steps:
منابع مشابه
The Study of Differences between E-commerce Impacts on Developed Countries and Developing Countries, Case Study: USA and Iran
This study determines the impact of E-commerce (EC) on some of important economic criteria including total factor productivity( TFP) of Iran country as a developing country in comparison with US standard as a developed country through analyzing and calculating interrelated issues. The model is based on both econometrics and growth accounting approach to fill the gaps of previous studies. On the...
متن کاملThe Presentation of an Ideal Safe SMS based model in mobile Electronic commerce using Encryption hybrid algorithms AES and ECC
Mobile commerce is whatever electronic transfer or transaction via a mobile modem through a mobile net in which the true value or advance payment is done for goods, services or information. A mobile payment system should be beneficial for all related persons. For a payment system to be a Successful system, End-user, seller, exporter and operators should see a additional value in it. End-user ...
متن کاملThe Impact of Transaction Trust on Consumers' Intentions to Adopt M-Commerce: A Cross-Cultural Investigation
Mobile commerce (M-commerce) has been acknowledged as one of the most representative transaction types driving e-commerce worldwide; however, the potential security threats that keep consumers from M-commerce still confound the M-commerce industry. This research attempts to explore two questions: What are the dimensions of transaction trust that may significantly affect consumers' intentions to...
متن کاملUsage of Mobile Shopping from Is Continuance and Cultural Comparison Perspectives
This research proposal describes a project to investigate mobile commerce continuance in China and in the U.S., with a specific aim to explore the influence of national culture on mobile shopping continuance. For this purpose, a mobile shopping continuance model is developed based on prior theories. An espoused cultural values-based approach by Srite and Karahanna [19] will be deployed to study...
متن کاملFeasibility of Electronic Commerce at Cooperative in Gilan Province to Select an Appropriate E-Commerce Model by Using Fuzzy Analysis Network Process
Electronic commerce as one of the most important of Innovation aspects in the process of doing business is used by many organizations and companies in the world. Cooperatives as the main part of the country's economy have fundamental role in improving and promoting of economic. Therefore, innovation methods and tools, new processes and perform business tasks such as e-commerce will play an i...
متن کامل